ART CREEPS INTO THE PRODUCE SECTION
This is an Art Creeping piece by Kalynn Campbell of Los Angeles, California USA.
His idea centered around the idea that food bought at the market, especially produce, has been handled by strangers (maybe with questionable intent) prior to being bought and eaten.
"I printed a dozen 'stickers' (just white printing paper), cut them in shape and lightly coated the back with honey - sticking them to a piece of wax paper which I carried into the store in my back pocket. The hard part was putting them on the fruit without drawing attention from nosy mango buyers.
It's pretty subtle and most likely overlooked by the consumer, but I wanted to match the original label as close as I could and let the art 'blend in with the crowd'. For those who do notice the counterfeit labels, it will be a reminder they really don't know who has handled their food."
His idea centered around the idea that food bought at the market, especially produce, has been handled by strangers (maybe with questionable intent) prior to being bought and eaten.
"I printed a dozen 'stickers' (just white printing paper), cut them in shape and lightly coated the back with honey - sticking them to a piece of wax paper which I carried into the store in my back pocket. The hard part was putting them on the fruit without drawing attention from nosy mango buyers.
It's pretty subtle and most likely overlooked by the consumer, but I wanted to match the original label as close as I could and let the art 'blend in with the crowd'. For those who do notice the counterfeit labels, it will be a reminder they really don't know who has handled their food."
the art label printed out
art labels on the left, the real label on the right
final destination
